Launching your website into the world can be daunting, but there are a few things to check and make sure of before showing off your new site to the world! We've compiled below the top 4 things to get right for any website launch or at least have them in your sights to rectify. Let's jump in!
An obvious sounding one, but it's incredible the number of people that forget to check spelling and grammar. A poorly written area of copy can be spotted a mile off by your website visitors and is one of the biggest and arguably most fundamentals to get right for your image.
Quoted from Sharp Minds, here are the results of an A/B test that compared changing the quality of grammar and spelling.
"According to a study by Website Planet, bad grammar and spelling mistakes on websites are bad for business.
They ran an A/B split test with two similar landing pages – one with immaculate grammar, the other with several spelling errors.
These findings confirm previous research carried out by serial entrepreneur Charles Dunscombe, who reported in a BBC interview in 2011 that a single spelling mistake on a page of his then website tightsplease.co.uk cut the value of sales per visitor nearly in half."
Not only your brand image is affected by poor spelling and grammar, but your website SEO is too.
As well as the immediate drop in website engagement, Google ranks your website partly on how engaged a user is, which is surmised by the amount of time they spend on your website. The longer your users are engaged, the higher your chances are of ranking.
Having poor grammar means users are more likely to drop-off increasing your bounce rate and lowering your website ranking. Although your copy is just one of the contributing factors to how engaging a website is, it certainly is a big one!
For grammar and spell checking, we recommend checking over your text to ensure it reads well and using an AI tool like Grammarly to identify potential mistakes.
Your website is a central point in your brand's ecosystem, so making sure it contains everything you need a visitor to know and listing external links out to everywhere vital is something you should do your best to get right.
Including links to blogs, contact forms, products and outbound locations such as your social media profiles are all up there with things to remember if applicable on your website.
Creating a complete ecosystem keeps your potential customers with your brand for longer, which increases your chance of converting them!
We see businesses putting content and imagery as a low priority for their website, but we think this is a huge mistake.
Here are a few reasons why great content is essential for your business:
Images help you be authentic. Alongside the overall boost in social proof, you must also be aware of how images are used on your website from a technical perspective. When you visit a website, you're essentially "downloading" the content onto your computer to view. One of the biggest slow-downs in making your website take longer to load is image size.
Be aware to upload high-quality, but web-friendly versions of the content you're planning to use and use tools such as Compress JPEG and Compress PNG which can help!
The real point behind this tip though is continuity. Creating a funnel through your ecosystem that at every point in time a user knows where they are is so important. One of the ways to do this is by matching your brand assets so they all look similar and the same. This means no matter where your user is, on your socials or website, they know they're in your ecosystem.
Additionally, making sure the design of your website matches your brand is important for giving the right message and impression to your web visitors. An overly colourful and informal website design won't match the brand of a corporate bank. Just like a flat and formal sounding website won't match a brand whose audience targets young teens. Getting the design right helps you speak to the right audience!
These are 4 essential points to check regularly and get right throughout the launch of your website and beyond to ensure your website meets users' expectations.
For any more guidance, feel free to get in contact with our web design agency. We've worked with businesses of all budgets and sizes when it comes to their web development and we are more than happy to have a no-obligation chat when deciding the best option for you. Even if it's to point you in the right direction.