The advent of innovative technologies has transformed how consumers and brands engage. One such technology transforming customer experience is augmented reality. Personalised shopping has taken on a more profound meaning as interactions become more visual. As companies delve more into this kind of tech, one thing is clear: AR will transform the market and will be a central component of shopping experiences.
Augmented reality is going to be a clear player in the digital marketing space. It essentially combines traditional business promotion methods in a novel way to create fully immersive experiences both online and offline.
Increasingly, brands are realising the potential of augmented reality and are integrating it into their daily operations. AR is transforming sales and customer relations. Investing in AR can give companies a competitive edge in an otherwise crowded market.
By overlaying digital information with the real world, AR has the potential to enhance businesses' interactions with their customers. Our latest article explores the possibilities of augmented reality in business and how it can be used to create better experiences.
Once thought of as a distant technology, AR is no longer too complex or expensive to be used by most. Now it's ready for implementation to boost sales and provide better experiences.
AR is where real and virtual connect. Unlike virtual reality, AR is not a simulation of reality. It adds value to the real world by overlaying images, text, graphics and objects on a user's screen for interaction.
A common example of how this works is when shopping online for glasses. As you're not in a real store, you cannot physically try on the glasses. However, through augmented reality, you'll be able to superimpose them on your face with to get a better idea of how you'll look wearing them.
Augmented reality applications have reached many sectors within various demographics. Here are some examples of how AR apps are being applied to various industries:
There are several ways augmented reality can create better experiences, for example the retail industry is utilising AR to provide better customer after-care and encourage them to return.
Augmented reality is also used as a marketing tool to create more engaging experiences. By bringing products and services to life, customers can easily understand what businesses offer and how they could improve their lives.
Brands like Wayfair are using augmented reality apps that offer customers the ability to see how items will look in their homes before purchasing. This aims to create better customer satisfaction and fewer returns.
AR is also being used to provide simpler and interactive instructions to customers. For example, Hyundai became one of the first mainstream automakers to launch an AR owner's manual back in 2015. Using a smartphone or tablet, consumers could access information simply on their vehicles' repairs, maintenance and features. The app contained guides and 3D overlay images that would highlight when users scanned various areas of their vehicle.
If you're considering building an AR solution for your company, then there are various potential uses. With today's cutting-edge apps, augmented reality can be integrated into virtually every industry to drive conversions. This innovative tech creates visual connections between customers and the product, encouraging them to buy. So companies that adopt AR will reap a lot of benefits.
Here are some of the other ways we're currently seeing industries implement AR:
AR has created new opportunities for brands to connect with their consumers, changing the market in unique ways and providing digital experiences that can transform the customer journey.
AR applications have become a powerful tool for companies to enhance the relationship between them and their customers. Brands can now build more valuable experiences than ever before. Here are a few examples of how augmented reality can benefit businesses.
It's worth considering if building AR is for practical purposes, creative marketing or potentially both. The benefits could create enhanced experiences for customers as well as shareable content that helps with brand awareness.
The future of AR is looking very promising. With the release of new and improved AR advances, the potential for businesses to create better experiences is increasing. Imagine walking into a store and viewing the product information displayed virtually in front of you or being able to view a property virtually before buying it. The possibilities of AR in business are endless.
As the technology continues to develop, we can expect to see even more innovative AR technology built. And so far, the response has been very positive - it's clear that AR is here to stay! If your business is not already using AR, then now might be the perfect opportunity to explore the possibilities.
There are endless possibilities for how business can use augmented reality to create better experiences. The key is to experiment and find out what works best for your business and customer base.