By Lottie


March 2022

Understanding Keywords for Your Business


With Google's constant algorithm updates, using keywords remains as important as ever when it comes to optimising your businesses website. 

Each of your pages should target a well-chosen and researched keyword to help your pages reach their maximum potential, but many businesses aren't utilising keywords and are missing out on being highly ranked. 

Over this post, we'll explore keywords to help your business have a better understanding of their importance and how to use them within blogs and content. 

What is Keyword Research?

Keyword research provides valuable insight into the queries people are entering into search engines, so businesses can tailor their content and use these specific words within their search engine optimisation (SEO) or their general marketing.

Why are Keywords Important for Blog Posts?

From exploring what people are searching online, your business can make informed decisions on the content you want to produce so you can hit these high levels of traffic.

Writing keyword-optimised blogs can increase your websites traffic levels both now and later. With blogs you are able to reach users searching for trending topics whilst a keyword phrase is popular. 'How to articles' are especially a popular form of reading for the long term of article making it great for content that also ranks highly.

How do I target keywords with blog posts?

It's crucial to determine what phrases will bring the most amount of traffic and the specific research you do will depend on your goals for your blog. But before you can target anything it's important to determine what keyword phrases is likely to bring in the most traffic to your site. Luckily there are some online tools that can help find out what people are looking for online. Here's a few tools we'd suggest for your research: 


Google Trends 

Answer the Public

If you want reach returning traffic, then the best way is to locate keywords that are relevant to your audience over the long term from looking at your current analytic data. Look for keywords and phrases that are driving traffic and increasing conversions for which you don't already have a page dedicated to that specific word. For example if people are finding your website with the keyword "apps" but you don't have a post dedicated to this area then it might be a great opportunity to write one! 

A post with that keyword in the title tag will not only rank higher for those searches, but will be more relevant, increasing click-through.

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Writing about a topic like "The Top 8 Upcoming App Trends" is a more focused blog area and has a better chance of ranking.

When writing your blog, include keywords in your meta description. Research what pages are ranking the highest and what their Page Titles and Meta Description say to better understand how they're ranked. Don't forget to also include your brand name e.g. "The Top 8 Upcoming App Trends - Phoenix Apps."

Make sure you also promote your latest blog on your social channels as well to encourage external links and increase the chances of your page being seen. 

Targeting specific keywords within your blog can make writing more simpler so you know exactly the topics you're writing about and who you're targeting.

For any more help with utilising search engine optimisation, make sure to check out our article on Why SEO Matters in 2023 for Your Business, make sure to check out our blog here!