Competitor Research

Competitive analysis can help you identify opportunities to help innovate your brand and promote your services, helping you exceed the competition.

Competitor market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. 

If you're looking to start a new business or expand an existing one, competitor research means we can tailor our approach to best suit your needs helping your business scale successfully online.

With full collaboration, we can work with your team to conduct thorough research for an effective marketing strategy that sets you apart from competitors. 


Our Competitor Analysis Services.

Competitor research for business is crucial to understanding your market, current trends and other brands in your industry; what they're successful in and where there are gaps that your business could fill. We incorporate competitor research for business to inform how we build strategies, digital products or influence marketing decisions.

We apply competitor research throughout our services to determine your brand's competitors and identify how they are selling online. With our research, we can apply these findings to your bespoke strategy or existing products helping your brand get the attention it deserves.

Competitor research in marketing

  • We can identify factors such as strengths, weaknesses as well as opportunities of competitors which can influence a brand's overall strategy enabling you to sell your products and services effectively. 
  • Research competitor reviews to find out what's missing in a competitor products and how you can add features to your own product to meet customer's needs.
  • Assesses your growth against a standard.
  • Improving your marketing. Customers care how your product will benefit them, but if they switch to a competitor, it could be because they have a more efficient way of explaining their products. Researching their marketing strategies will help you gain an understanding of their online influence helping you improve your online presence.

Want to know more about Barr Media?

See our work

With full collaboration with our team, we'll research your competitors to determine whether there's room for improvement within your business plan and to form a strategy for successful online growth. 

Once competitors are identified we'll be able to make better decisions about how to compete with them, for example, we can take notice of certain advertising campaigns which we can apply within your strategy. Or if you see that they're not investing as much money into customer services you might consider offering free shipping or discounts to attract customers.