Photography

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By Lottie

Lynton and Lynmouth Cliff Railway

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We are seeing more brands implementing social media to scale their business with the approach of micro-influencing, a form of social media advertising that's becoming more and more popular to show off products and services. Micro-influencing works as inviting a group of smaller influencers, each with their voices on social media, to promote their experiences online for their audience to engage with.

One brand taking this approach is the Lynton and Lynmouth Cliff Railway who are using influencers to create social content to promote their business.

From opening in 1890, the railway provides stunning coastal views as you venture down and is known to be one the highest and steepest water-powered railways in the world! With the summertime arriving, they wanted a way to advertise their railway to a greater audience. This lead to them approaching our in house influencers to take a trip on their railway with the task of capturing some striking content. 

Micro-influencers are now opted for over large-scale influencers due to their authentic approach of engaging and sharing content with their followers. This can eventually lead to greater sales and bigger brand awareness than campaigns with larger influencers.

Our influencers have been increasingly busy throughout the year promoting local businesses. So it was a pleasure to promote the Cliff Railway's services as well as the surrounding area, which is full of independent shops and eateries that would appeal to their audience and build engagement.

As an agency, we've had the pleasure of working on both management of influencer campaigns as well as providing influencers to promote brand campaigns that are not only successful but create tangible results.