By Lottie

What a Startup Should Consider for Their App Development


Development is the most crucial aspect when it comes to building a successful app. Functionality as well as how user-friendly it is will determine how successful the app will be, so when it comes to building your app it's always best to consider your options before jumping headfirst into the project. But with the right approach, any startup can meet these challenges.

As a little helpful guide, we've compiled a list of some important factors to consider when it comes to building your app so here are a few tips for startups to help with their project.   

Recognition of Users Pain Points:

It's important to identify the problems and pains of users out there and to create a solution that will help fix them. Once you can identify the user's problems and pains, then you can work towards generating a solution for users helping your app to stand out from competitors. 

Nowadays, mobile app development expectations are high and so is the competition! But by offering something unique that understands the needs of your users is the top priority for startups. 

Think about how to meet your user's needs and what your app will solve. User's needs change and evolve regularly, so having the ability to adjust will make your startups' app an outstanding one!


Incorporating wireframes into the development of your application is one of the most fundamental steps when building out any kind of software. 

By using wireframes to plan out your application will allow you to have an overall idea of usage and also identify any other requirements that might be needed whilst noting any other problems with the app that might need addressing. 

Designing Your App:

Another important aspect to consider when it comes to building your app is ensuring the overall aesthetics of the design. Good design influences usage, when individuals see a good app they will want to give it a try!

App design is important for any startup app to succeed and grow, but good design isn't just about how it looks but also how the user will experience the app. So it's important to make your app as user-friendly as possible. Having both an app designer and developer will ensure that your app will run successfully. 

When you’re at the point of finishing development, it’s important to come up with a plan on how to get your app noticed when it's first on the market. We suggest an approach that costs little to no money, for example utilising social media as well as email marketing will help get your name out there by connecting easily with potential users.


One of the most important points to strategise is how your app will make money. There are various methods with how you can monetise your app from premium features to one-off purchase apps to in app-purchases. It’s important to find the right monetisation method that works best for you and your business. 

It’s important to note that app development for startups varies from business to business. Established brands might focus on improving the quality of their existing apps whilst startups may focus on getting to market more quickly over the volume of features.

If you’ve got some ideas in mind for creating your very own upcoming app, please don't hesitate to get in touch. We can work with you to help your vision come to life.